I help senior leaders and their teams at post-Series A scale-ups hit their goals without burning out.

Leadership development that makes what's actually running you and your team visible — and gives you the tools to change it.

Learn more
Nada Elkady speaking at the Four Seasons

Trusted by leaders at

Heyday AI by Hootsuite
Templafy
Trustpilot
CafeMedia
Kiva
Union Square Ventures
Nada Elkady

Meet Nada Elkady, Founder & Coach

I've spent 20 years inside scaling companies — building marketing and growth functions from scratch at Stack Overflow, Vidmob, Clarifai, and others. I've led teams through the messy reality of growth at exactly the stage I now coach into: post-Series A, 50–500 people.

As a coach, I've worked with leaders and executives across high-growth startups, portfolio companies at VC firms, and scale-ups working through what their next stage actually demands. I'm ICF-accredited, which means I can work at the organizational level and the human level simultaneously — because that's where sustainable change actually happens.

What I specialize in: Helping leaders and teams see the operating system they're inside of, work it more intentionally, and rebuild it where it's not serving them — so growth becomes sustainable instead of heroic.

Learn more
"Nada is awesome. She understands growth and the different stages to go through in order to get success as a startup. She helps define where you need to focus in order to achieve milestones."
Steve Desjarlais
Steve Desjarlais CEO, Heyday by Hootsuite

When I'm Most Helpful

01

When you've stepped into a bigger role and the old playbook isn't getting you there.

Grow into the leader your new scope demands without losing months to trial-and-error.

02

When you have a key leader on your team you want to invest in.

Develop a high-potential or A-player with coaching built for who they actually are — before they outgrow internal mentorship or you lose them altogether.

03

When your team is full of strong individuals who aren't yet a strong team.

Turn talented people into a leadership team that decides, executes, and grows together.

04

When there's tension on the team no one is naming.

Surface what's quietly costing the team — the unspoken dynamics, the blind spots, the things no one's said — before they cost you a person.

05

When you're growing fast and want to keep growing — without losing yourself or the team in the process.

Build the mindset, the habits, and the systems that let you sustain the pace and grow into it, not against it.

"Working with Nada has helped me refocus on what I can control. She encouraged me to spend all that frustrated energy on creating a positive action plan for continuous growth as a leader and as an expert within my field."
Erika Baltusyte
Erika Baltusyte Head of Creative and Content Production, Templafy

Three ways in. Same method.

Individual

1:1 Leadership Coaching

Weekly 1:1 coaching for individual leaders. Designed for the leader who wants to develop in real time, not in a classroom. Most engagements run 3–6 months.
From $1,400/month
Team

Team Coaching & Workshops

From 2-hour focused workshops — core content shaped by pre-work from your team — through to multi-day intensives, ongoing team coaching, and full leadership development engagements. Built around your team's real situation, not a packaged curriculum.
Starting at $2,000
Org

Organization-Wide Coaching & Operating System Design

Sometimes the work expands beyond a team to a whole company. When it does, we scope it together.
Custom pricing
Learn more
"Nada truly listens and caters the experience to the individual and knows how to bring out the best in her clients. I was blown away by how much I discovered and uncovered about myself and the transformation I underwent as a professional and individual."
Becca Clark
Becca Clark VP Account Management, CafeMedia

My goal is to make myself unnecessary.

I build engagements designed to end. By month 6, most clients have made the work their own. They catch themselves in real time. They see the systems around them clearly. They lead from who they actually are. And they have the mindset, the skillset, and the operating habits to keep refining how they grow — independently, as things change.

The proof you don't need me anymore is in your ability to do this work on your own.

(I'm always a call or email away. But the goal is for those calls to be rare.)

Built for scale-up reality, not enterprise budgets.

You get a 20-year operator and an ICF-accredited coach — in one person, without the McKinsey markup.

Curious what it could look like to work together?

Book a free 30-minute call. We'll walk through what's driving your results, where things feel stuck, and what's worth doing about it.

Book Your Free Call